How to Encourage Constructive Dissent | Anastasia Leng, CEO of CreativeX (Series A)
Description
How do you get your team to speak up to the CEO? Meet Anastasia Leng, CEO of CreativeX—a Series A SaaS company that helps B2C brands understand the performance of image and video content.
In this episode, Anastasia explains how she got term sheets for a company with no name, unpacks the founder-investor partnership, and explains why high-standards are a perk.
We also discuss 'Devil's Avocado' (a term borrowed from Sarah Wood), and other ways to encourage constructive dissent.
Key links:
CreativeX website: https://www.creativex.com/
Open job positions: https://creativex.freshteam.com/jobs
Anastasia Leng profile: https://www.linkedin.com/in/aleng/
Dave's essay on wise interventions: http://bit.ly/wise-interventions
Key timestamps:
[01:01 ] What's it like to be back in the office (alone)?
[05:50 ] How do you collect data on being 'on-brand'?
[08:20 ] Tell us about your Series A raise.
[12:09 ] How did you go from agency to SaaS?
[23:21 ] What's it like to lead a team of 35 employees?
[27:01 ] How did you define your company's values?
[31:21 ] What are the challenges of having a culture of constructive dissent?
[33:13 ] How do you encourage people to speak up?
Thanks to Alex Dunsdon and John Griffin for their great input.
Got feedback? Email us on podcast@foundercoach.co. And don't forget to hit follow/subscribe so you don't miss out on new episodes.
United States
